We have so many “allies” who want so badly for us to believe in these illusions. Gay millionaire celebrities like Dan Savage embrace corporate partnerships and proclaim “it gets better!” But that’s not true.

It gets better for white, cisgender gay people like Savage whose class privilege grants access to healthcare, education, and the security of gayborhood communities. But for transgender people, gender-non-conforming people, queer people of color, and homeless youth, gay culture’s celebration of corporate sponsorship assures that it gets harder. It gets violent, it gets gentrified, it gets more difficult to survive.

Queer and trans* youth take some of the hardest hits from gay culture. Because so many queer young people face rejection from their families, they end up homeless, and many are forced to turn to sex work, selling drugs, and hustling just to survive. “Gay-friendly” businesses are just as eager to call the cops on loitering youth as they are to sell expensive products to yuppies, gay or straight. And every one of us who’s been harassed or assaulted by a cop knows that police presence makes the streets more dangerous for many.

You don’t have to have radical politics to see how Pride’s corporate sponsorships hurt LGBTQ people of all ages. We as queer people suffer disproportionately from addiction and substance abuse. Drugs, alcohol, and cigarettes are deeply embedded in the culture of gay bars and social events, and are also frequently used as a coping mechanism for the discrimination and violence LGBTQ people face. Naturally, booze and cigarette companies sponsor every city’s Pride celebrations, guaranteeing many queers’ lifelong dependency on their products. How do we expect queer youth who face bullying, family rejection, job discrimination, and violence to rise up against these factors to live long, healthy lives if we celebrate companies who don’t give a fuck about them?

For most of America, Psy is a funny name, a funny face, and a funny personality. He doesn’t sing in English and most people just don’t get it leaving most of them to not take him seriously. It’s easy to strip the significance behind “Gangnam Style” down if you don’t know what it means and solely find entertainment in the Asian guy shaking his hips. But what most people don’t realize is that Psy doesn’t take himself seriously. He’s a satirist and political dissident. “Gangnam Style” was a commentary, not just a fun pop tune with a silly dance.

Gangnam is Seoul’s wealthiest and flashiest neighborhood. For South Koreans, Gangnam represents the ideal life of excess and consumerism. Psy’s character in the video is a wannabe Gangnamite. He dreams he’s living the flashy, excessive lifestyle while he’s really just like everyone else, swimming in a public pool and riding the subway. But never in the video does it seem that Psy’s character is unhappy. He’s content to play in a children’s playground and meet the girl of his dreams in the subway. “Gangnam Style” is much more that we have made it, but that’s not surprising considering Psy’s background and how little we know about it.

In America, it seems like “Gangnam Style” was Psy’s big break when in fact the song had been released on his sixth studio album and his music career hadn’t been about making flashy and catchy songs. He believes music is the key to overcoming the intolerance embedded in his country’s political systems. Throughout his career, his songs have been banned for inappropriate content and have been surrounded by controversy, not to mention the fact that he fought his mandatory military draft.

Psy is a voice for his people. He’s fighting the oppression and intolerance he sees in his culture through his music. And by ignoring his worth and his value, we’re reducing the culture of South Korea into a short man with funny pants doing a ridiculous dance.